{"product_id":"the-power-of-instinct-the-new-rules-of-persuasion-in-business-and-life-hardcover","title":"The Power of Instinct: The New Rules of Persuasion in Business and Life - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLeslie Zane\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAward-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e People don't make decisions with their conscious mind, but on instinct. In \u003ci\u003eThe Power of Instinct\u003c\/i\u003e, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it. \u003cp\u003e\u003c\/p\u003e Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world's most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn: \u003cul\u003e\n\u003cli\u003e What kind of messages create the greatest amount of positive associations; \u003c\/li\u003e\n\u003cli\u003e Why finding new customers accelerates growth and relying on existing ones is a trap; \u003c\/li\u003e\n\u003cli\u003e Why emotional stories are not enough to drive trial and long-term brand loyalty. \u003c\/li\u003e\n\u003c\/ul\u003e Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you're selling the first choice for any audience.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLeslie Zane\u003c\/b\u003e is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Like many pioneers, Zane's ideas were dismissed early on. In 1995, she founded Triggers(R), a CMO advisory and the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions. With her groundbreaking discoveries in boosting salience, the Brand Connectome(R) and Growth Triggers(R), Zane and her team have delivered over 2X incremental revenue growth for their Fortune 100 clients. Today, Triggers' strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting racism and anti-Semitism, showcasing its versatility. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e An alumna of Yale, Harvard Business School and Bain \u0026amp; Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term \"Covid-stasis\" forecasting the pandemic's lasting psychological and behavioral effects. Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States. \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.2 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 18, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":46581371994311,"sku":"9781541703858","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/9802\/3111\/files\/76b05f967fa82a9fc9d78d9a510d46a6.webp?v=1779301414","url":"https:\/\/ultimatefinds.com\/products\/the-power-of-instinct-the-new-rules-of-persuasion-in-business-and-life-hardcover","provider":"Ultimate Finds","version":"1.0","type":"link"}